Leadership · Macy's Inc

Director of UX Design — Macy's & Bloomingdale's

Joined a team that grew 4 → 10 in a year. Led the digital rebrand across two flagship brands — and authored the career framework that made the team scalable as it grew.

Manager2021-2022retailecommerceomnidirectorprior

Director of UX Design — Macy's & Bloomingdale's

Context

Macy's Digital Experience expanded fast, with the structural pain that comes with rapid hiring: no career rubric, ambiguous Lead role, performance reviews running on subjective vibes. At the same time, Macy's launched a 6-month full-site rebrand across Macy's and Bloomingdales — agency-led discovery, internal team executing. I led three teams: Transactions (Add-to-Bag, Bag, Checkout, Confirmation, Payment, and Credit) and Customer Support (Signup/Sign-in, Account, Post-Purchase Experience, Fraud & Security, and Customer Support) and Omni (Loyalty, Delivery & Fulfillment, and Returns) additionally I authored the career framework on the side.

Team Shape

Team shape

UX/UI Design Director

2 Lead Product Designers
6 Sr Product Designers
2 Associate Product Designers

Cross-functional partners: 2 Director of Product Management · null Sr Director of Product Management

Detailed shape redacted — current role.

Outcomes

Full rebrand shipped on time across two brands. A/B testing showed flat-to-minor decreases at launch (expected, given the older customer base) — financial recovery and positive press followed in subsequent quarters. Career framework adopted org-wide, drove actual promotions, became a company standard.

Awards

Won the Chairman's Award presented to me personally by the CEO
Macy’s App Honoree Webby Award 2022

Team & credit.

Transactions team of 10. Career framework: solo authorship, VP sponsorship.

Deep dive:

→ Career Clarity

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