Product Design Manager — Meta

I joined Meta's Enterprise Engineering org in 2022 as a Product Design Manager. Over three years I led teams across enterprise infrastructure — supply chain, finance and workspaces. In 2025, I moved to the Ads organization focused on supporting data supply strategy, the linchpin to 70% of Meta's revenue. Through my tenure I led teams through three rounds of layoffs, a company-wide AI mandate with no playbook, and the multi-year shift to platform thinking across legal, finance, and ops tooling.

The work had two registers: shipping product (Meta Pixel Helper, Events Manager, Inventory Go, Contracts Hub, Buy@, Events Manager) and shaping the conditions around the product (career conversations during layoffs, coaching senior designers, building the AI on-ramp). The second register is where most of the leverage lived.

Principles

Enable, don't author. On Inventory Go and Contracts Hub, my role was to remove friction so the lead designer could do their best work — absorbing escalation, building decision frameworks, running outcome-oriented design reviews. Both designers were promoted during the work.

Show up before you're asked. During Meta's 2023 layoff waves, my team was in the final round with six months of uncertainty. I built a shared FigJam board (timeline, resources, music, appreciation notes) and ran 1:1s that named the stress directly rather than working around it. Manager pulse moved 83 → 100 during the layoff period.

Build the on-ramp. When Meta mandated AI adoption with no guidance, I designed a 3-hour bootcamp from scratch — environment setup, vibe-coded design exercises, UXR partnership for research synthesis. Idea to delivery in two weeks; scaled from 6 reports to 30+ designers live, 75+ on the livestream.

Practices

• Coaching to promotion on multi-year, high-visibility programs (Inventory Go: 3 years, $1.4M / 116K hrs saved over two years; lead designer promoted)
• Compliance-as-design on Contracts Hub — layered permission model, locked vs. configurable elements, self-service admin tooling that cut launch time from weeks to days
• Crisis communication during layoffs — direct 1:1s, escalating XFN behavior when it crossed lines, staying on the phone with reports through impact and beyond
• AI fluency at scale — bootcamp curriculum, second-brain configuration, vibe coding 101 and repeatable model with UXR
• IC craft, when it serves — Next Up, a macOS menu bar app I built with Claude Code, posted internally with no promotion: 5,744 views, 34 likes, comment thread including the co-creator of React, remixed by others, picked up for potential org-wide distribution

• Pulse 83 → 100 during a six-month layoff period
• 3M+ users Meta Pixel Helper supports and automates millions of Advertisers data needs.
• $1.4M / 116K hours saved through Inventory Go (sponsored)
• Compliance rate doubled on Contracts Hub; auto-drafting 0% → meaningful coverage
• 20+ designers AI-onboarded in two weeks; bootcamp endorsed by manager, skip-level, head of department
• Two designers promoted under my leadership during this period

Team & credit

Inventory Go concept and design led by IC6 Product Designer. Contracts Hub concept and design led by IC5 Product Designer, Buy@ Guided Buying designed by IC6 Product designer, Enterprise Store designed by IC6 Product Designer, Ticketing Platform designed by IC6 Product Designer all coached and supported by me. AI4D bootcamp built solo with DPM partnership. Next Up built solo using Claude Code.

Deep dives

→ AI4D Bootcamp (coming soon)

→ Next Up: A Mac menu bar app

→ Navigating uncertainty: leading a team through layoffs